What does this mean in marketing terms
People spend a third of their day looking at mobile devices. What does this mean in marketing terms? Let me ask you a question: are you reading this article on your phone? If you answered "yes", you are not alone at all. Eric Bernard Jan 24, 22 | 8 min read how to do marketing in the mobile-first world In 2021, according to the App Annie State of Mobile 2022 report , people spent a third of their waking hours on their phones . That's a solid 4.8 hours per day of app browsing. What does that mean? A 30% increase in usage since 2019. Armed with that information, the question marketers and managers need to ask is: How can we succeed in a mobile-first world , where consumers spend an incredible 3.8 trillion hours browsing them? We have some ideas to share that may help you answer this question.By comparing the numbers from 2019 to 2021, we can Telegram Number Data see how users have behaved over the years and then think about the impacts or opportunities that could result from these changes. ADVERTISEMENT That's why read this post until the end and find out everything! The lilting pandemic melacholy First, we have to consider the changes that occurred in 2020 and 2021 due to the COVID-19 pandemic. We've seen an increase in mobile device usage because the world has been our home for literally years. Having devices closer together has kept people more connected, not just for entertainment. It has also influenced new work regulations. According to the report, the most searched business keywords on the iOS App Store in 2021 were related to video conferencing platforms, such as Zoom , Google Meet, and Teams, along with scanner apps.
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And, as we've said here before, remote work doesn't sound like something that's going away with the end of the pandemic. Many mobile device usage habits that emerged with the pandemic can safely continue into 2022 (and beyond). A quick overview of the global scenario Let's take a broader look at the data report: As far as 2021 is concerned, Brazil and Indonesia stand out with 5+ hour results on mobile apps . This is approximately 2 hours more than the last country in the research ranking, China, with just over 3 hours a day. The United States ranked 10th with 4.2 hours per day (one hour more than Americans spend watching television).
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