In this way we will encourage him

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From this moment on we will be able to start a strategy, a series of actions that allow us to keep the relationship warm even after months. This is essential because it could take the user several weeks before choosing your company and making a purchase. Do you want to learn more about strategies for building a lasting relationship with potential customers? Here are the guides that are right for you: ; ; . Middle of the Funnel: The user is faced with several solutions Bottom of the Funnel: The user is finally ready to purchase The buyer is at the final point of the funnel and asks himself: “To purchase this product or service, which company should I rely on?”. The answer also derives from all the activities that have been carried out previously: if we have attracted him to our site and intrigued him through useful and interesting content and with personalized emails, we will have a better chance of making him a customer of our competitors.

How to support the user in the purchase phase? It would be bad to lose a potential customer just when he already has the credit card in his hands. This is why the final step of the conversion funnel is extremely delicate and must be studied down to the smallest detail. What can be done in this case is to guarantee a timely and up-to-date service that can support him at all times. Even a section dedicated to FAQs can be an excellent Agent Email List starting point to help you in the check out process. If we have already activated a strategy, we can offer or present discounts reserved for the first purchase. to choose our company and the conversion funnel strategy will finally be considered effective. How can we ensure great customer service? Below you will find the NetStrategy guides on WhatsApp Business, a very useful tool for making your customer care more efficient: ; ; . Bottom of the Funnel: the user is finally ready to purchase But that's not all: customer loyalty In recent years, what was the conversion funnel in its infancy.





Has been slightly changed, or rather, improved: there in fact, they realized that ending the relationship with the customer upon sale could represent a significant loss. After all the efforts made to move the consumer from the TOFU phase to the MOFU phase and from the latter to BOFU, it would have been counterproductive to end the relationship and move towards the acquisition of new customers. The objective, therefore, was no longer to reach the sale, but to reach the . This is why in addition to the steps already analysed, today's conversion funnel presents an expanded structure, which involves the application of precise measures to make the customer a regular customer and, above all, a promoter of the company, through effective word of mouth. How to make an occasional customer a regular customer? In order to keep the relationship with the customer "warm", it is necessary to continue to offer him content that may interest him: by studying his previous purchases and what he will need in the future.