Cooperation with an influencer

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You must also remember that each of these factors has certain pitfalls. Even the reach - it would seem that since we are engaging an influencer with millions of followers in our campaign, the campaign should now get off the ground. However, without proper research, it may turn out that it is not our potential customers who are responsible for likes and shares, but... bots . The mechanism is simple. The bot comments or likes photos with specific hashtags, and it is best if it becomes a follower itself . Thanks to this, the account grows and another "influencer" appears on the platform, who unfortunately will not bring any value to the brand. H is for the story of a


mistake The reach trap is just one of the obstacles when working with influencers. Matching the brand is no less important - for eample, the Italian brand Tezenis chose Polish influencers such as Maffashion, Lila Janowska and Viva Singapore Mobile Number List a Viva . It turned out to be a hit. However, sometimes large reach and engagement of recipients are not worth cooperation. The best eample is the story of the relationship between the beauty brand Skin and the face of one of their campaigns, Deynn . Immediately after starting the cooperation, a number of unfavorable comments appeared on the brand's profile: “Cosmetics previously associated with class and naturalness have





become a laughing stock on Pudelek thanks to the Polish distributor. My congratulations"; “You maintain pathologies. Sales statistics will commit suicide. And this is not 'Polish envy' at all, but the fact that Poles are increasingly aware that vacant buildings are not promoted"; "People, what are you doingNobody else wanted to work with youThere are so many cooler and less embarrassing celebrities” – these are just some of the mildest comments. However, it was not the outrage of Internet users, but further problems in the relationship between the brand and the celebrity that led to the spectacular end of the relationship, which was widely described not only by gossip portals. And like influencer, where are youWe already know that we want it, we know what matters and what the effects may be, but where to .