We have put together below the main

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The reason? Imagine, then, combining the two: the reasons to invest in them multiply. This is what happens with mobile video. We have put together below the main reasons to invest in this: . Adapt to new consumer habits Previously, video content was restricted to television. Nowadays, the internet offers an infinite number of options. Plus, you don't have to be on your couch at home to see them! Anywhere and at any time, you just have to press play on your mobile.


The one who soon realized it was Mark Zuckerberg and he began HT Lists to invest in this format within social networks. For brands, Facebook and Instagram offer the opportunity to increase consumer participation, since video content is more valued in the timeline compared to other formats and will gain more attention from the mobile user. . Increase traffic and site adhesion Videos are an important Content Marketing tool if they offer valuable content to the public. This means it not only addresses interesting topics, but also makes it easy to consume on any device.





When this happens, they have the power to generate relevant traffic to your site or blog, as the user wants to "learn more" if the topic interests them. Another advantage is the ability to increase the time spent on the page . After all, when the video is good, it makes you want to watch until the end! And Google knows how to recognize it to benefit your search efforts. Main mobile video platforms If the consumer journey is multichannel, your mobile video strategy should be too. Content needs to travel through different channels to be found and seen by more users. Therefore, the trick is to create a cross-platform strategy .