Show the top competitors and why they are top

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From step 2 and 3:
the specific keywords or group of keywords you highlighted. Is there a story there? Is there something that would be valuable for your customer to know?

Gaps: Reveal areas or keywords where the client has  Bosnia and Herzegovina Email List content but isn't performing well.
Opportunities: Identify areas or keywords that the client lacks content and may want to consider.

From step 4:
Show the top competitors and why they are top.

From Step 5:
What features or content do competitors have that your customer doesn't have, but might want to consider?
Were you able to find negative sentiment about your client's site? Make sure they know what people aren't happy about.
Were you able to find negative sentiments about competitors? You can use this to move around areas where they are weak.



Show submitted comparisons between the client and their competitors.
Add traffic comparison charts between the client and their competitors.
Add any other competitive diagnostics you've done or insights you've found.

SEO strategy report
I've provided you with a template for this that I use every time, adding or removing only what is necessary. This template usually has these sections where I can fill in strategy and recommendations:
Specific Terms
Design Elements
URL Considerations
Internal Link
External Link
Specific Partners to Track
Specific Considerations Using AJAX