Quora have seen gains following recent

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Lyes didn’t say comments are a ranking signal. He was more saying this from his own perspective. And it was an interesting insights, especially considering how moderated user-generated sites like Reddit and Google updates. 10. Google will keep launching updates in December Google will continue to release updates during the holidays – Google used to avoid doing this, but Illyes called that an “old thing.” “The problem is around that time, everyone tries to manipulate search results. With these updates we’re trying to course correct.

I don’t think we should stop releasing DB to Data in that period of time. Honestly I would hope that the updates will actually help you rank better if you were not trying do manipulate search results.” 11. Core Web Vitals = low priority Short but sweet: “If you don’t have anything better to do on your site, go do Core Web Vitals. Most sites won’t see benefit playing around with it,” Illyes said. 12. No voice data in GSC Illyes said it was too difficult to get voice search data and doesn’t see a reason to add it to Google Search Console. He said it would take a “considerable amount of engineering time” to expose that data. 13.



Expired domain signals are not inherited If a domain expires, and somebody buys that domain, any signals the site had accumulated will not be transferred to the new domain owner. Google knows when a domain expires. So if you bought an expired domain and tried to rebuild it (e.g., by getting all the content from Wayback Machine), you would be building the site from scratch, as if it were a new domain. 14. Use H tags for accessibility From Google’s perspective, it would be “pretty stupid” to rely on H1-6 tags for understanding order and hierarchy of content, Illyes said.