The anchoring effect - the cognitive phenomenon

Rafimia129

Of "first impression" FrBlogAnchoring effect Stanisław Stachurski minutes of reading July , Marketing Anchoring effect How many times have you thought that your first idea was the best and you should stick with it? For example, we are buying a used car, and in the first information you find, you see a price of PLN , However, you decide not to buy.

You keep looking, you see another one that you like. However, the price of PLN , makes you think. Are you sure it's fully functional, the other one cost more, maybe this one is broken? This is a very common phenomenon Bahamas Mobile Number List that affects our perception of reality. Of course, we are talking about the anchoring effect. Join the newsletter! Contents The anchoring heuristic - economics in a new edition First experiment on anchoring heuristics Anchoring effect - definition The anchoring effect is a common phenomenon in society.





The occurrence of the anchoring effect How to reduce the impact of the anchoring effect Summary The anchoring heuristic - economics in a new edition The phenomena that occur in our mind are undoubtedly amazing. Two great men, the economist Daniel Kahneman and the psychologist Amos Tversky, thought the same. They are the creators of the "Perspective Theory" published in , which describes various psychological phenomena, including the anchoring effect. Thanks to their research, we have a much better understanding of the .