About the relationship of URL to SEO

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Even if the content is exactly the same within a site, if the URL is different, it will be evaluated as a different page. Common patterns include the presence or absence of / (slash) at the end of the URL, the presence or absence of index.html, etc. These are differences in description, and the page content remains the same. However, because the URLs are different, Google's search engine will evaluate each of these as separate pages. If this happens, it will be determined that there are pages with duplicate content, which will have negative effects from an SEO perspective, such as lowering your ranking from Google. In order to compile the evaluations of these pages and receive the correct evaluation from Google, it is necessary to normalize them using canonical tags.


As shown in the quote above, you must normalize your URLs Oman Phone Number Data to ensure that they are properly evaluated by Google. Be sure to carry out URL normalization, which is an effective measure for SEO. Click here for an article about URL canonicalization. Effective URL settings for SEO ③ Include keywords in the URL The third effective URL setting for SEO is to include keywords in the URL . How necessary and important is it for SEO to include keywords in URLs? Google's Muller has this to say about this: John Mueller: It's small, but it's effective. However, it is not enough to instruct website administrators to do this. That may not be the case, but if you interpret it as having some effect on ranking factors, you should use a URL that includes keywords.



In the next section, I will explain how you can create URLs that include keywords in WordPress. Set permalinks and include keywords Permalinks are URLs that WordPress gives to list pages such as articles, fixed pages, and categories. Depending on the settings, this can be changed to various forms, such as a string of numbers using an ID, or alphanumeric characters. By default, the URL for each article is just alphanumeric characters that have no relation to the content, such as . Therefore, in order to create a page URL that includes the keywords mentioned earlier, several settings are required. This allows you to set URLs that are effective for SEO. change slug The slug is the part that becomes the file name, such as "◎◎◎" in ◎◎◎.html, which can be set for each page. There is a field immediately after the title field where you can change the slug. Here, if you write the title in Japanese, the same Japanese will be automatically included. This time, let's first change it to alphanumeric characters and enter it.