Keywords in South Africa Beautiful downtown DurbanImage-conscious categories

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Though business services, software, loans, and finance all broke into the top 25, the “money category” (as Allen called it) was much smaller and lower on the list than in other countries.Car insurance takes the cakeInsurance was the most expensive category in ZAR, by far. Car insurance was particularly prevalent in this data set, which included branded searches for Hippo Insurance (a popular South African insurer.) Interestingly, car insurance isn’t compulsory in South Africa, as it is in many other nations. (Norway, the UK, and the US all legally require drivers to carry third-party insurance.) Some statistics indicate that the majority of cars in South Africa—up to 65%—are uninsured, which means the cost of a vehicle crash could be alarmingly high for all parties involved.…But you might not have that car for longPawn services came in at .


12 on our list, at an average of R24.77/click. Interestingly enough for this Benin WhatsApp Number bike-riding writer, people were almost as eager to pawn their cars as they were to insure them. Many of the keywords in the “pawn services” category dealt with cars – including “pawn and drive,” “pawn my car,” and “pawn my car title.”MovingSouth Africa was the only region where “moving” was on the list – and it came in quite high, at .4! Popular keywords in this category were focused around home moves, particularly in Durban, South Africa’s third-largest city in the province of KwaZulu Natal.





The province as a whole had the highest estimated inward migration of any province in South Africa over the past 5 years (2011-2016 saw an influx of 1.1m in-migrants) – keeping movers busy!Costly : Jewelry, Health & Fitness, Cosmetics, and DecorationsThe categories that rounded out the last 20% of the list were largely image-focused: jewelry, health & fitness, cosmetics, and decorations! In the “decorations” category, South Africans were searching for flags and banners of all shapes and materials – feather banners, outdoor banners, popup banners, and teardrop banners!Perhaps you’re getting ready to celebrate a spate of engagements – the jewelry category was full of searches for diamond rings, wedding rings, and engagement rings.