respectively. The unit price of t

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From the perspective of product quality, Douyin Supermarket focuses on official selection and authenticity guarantee. Judging from current consumer feedback, the genuine products of Douyin Supermarket are relatively stable. The advantage of this is that focusing on big brands will help Douyin Supermarket develop consumer trust. From the perspective of product prices, although Douyin Supermarket has a small number of SKUs, its overall sales volume is still limited.


Take the six popular flash sale products observed by "New Entropy" as an example. Four Indonesia Phone Number of the products have a unit price of around yuan, with sales of , , and respectively. The unit price of the two products is less than yuan, and the sales volume are , and , respectively. Shipping capacity limits the platform’s ability to negotiate large-scale orders to suppress purchase prices.





Many consumers said that some products in Douyin Supermarket are not as cost-effective as Taobao and Pinduoduo. This means that after the newcomer subsidies, Douyin Supermarket still faces considerable pressure to acquire customers. Dreams are sweet, reality is bitter Douyin Supermarket is one of the scenarios where Douyin accepts users’ active traffic. At the second Douyin E-commerce Ecological Conference on May , , Wei Wenwen, President of Douyin E-commerce, officially upgraded "Interest E-commerce" to "Global Interest E-commerce".