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Collection of resources Any SWOT analysis requires access to data to support it or information to which the company has access. This data indicates the limitations the company may face and how credible external sources are. In addition to data, external or internal human resources involved in the process add value to the process. 3. Generating ideas - Internal factors .
The internal processes that take place within the company are a great British Student Phone Number List source of information for the strengths and weaknesses categories of the SWOT analysis. Examples of internal factors include financial and human resources, assets (brand name) and operational efficiency. Examples of questions: (Strong points) What are we doing well? (Strengths) What is our competitive edge? (Weaknesses) Who are our opponents? (Weaknesses) What are our worst performing product lines? 4. Generating ideas - External factors What happens outside the company is just as important to its success and development as internal factors.

External influences such as monetary policies, market changes and access to suppliers are categories that lead to creating a list of opportunities and weaknesses consistent with reality. Example questions: (Opportunities) What are the trends governing the market? (Opportunities) What demographics are we missing? (Threats) How many competitors are there and what is their market share? (Threats) Are there new regulations that could harm our operations or products? 5. Refining ideas Sorting the ideas listed in each category follows. Thus, a company can focus only on the best ideas or the biggest risks. This stage involves substantial debate among review participants, including presenting final ideas to company management to rank priorities. 6. Strategy development At this stage the SWOT analysis is converted into a strategic plan.
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