Digital Driver of the Housing Market

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In particular, construction company applications are downloaded by potential clients – people who are interested in the real estate market, choosing among several residential complexes, or are planning to buy housing later, but are trying to be in the know now. In this field, PropTech services are becoming an indispensable marketing tool – the developer can publish releases in the application, talk about their promotions, and inform content writing service about the progress of construction projects. Push notifications can be set up in the application, so that important messages will not be lost. All this contributes to the recognition of the company and increases loyalty.

For example, after implementing a mobile app on our platform, one large developer's conversion rate to a deal reached 12% in less than a year. By the way, last year, on average, this figure for the real estate market was only 3.4%.



The mobile application continues to play in favor of the developer, even when the keys have already been handed over to the client. In new buildings, developers either form their own management company or enter into an agreement with a third-party organization. One way or another, the developer, figuratively speaking, patronizes the house, since residents are the main asset of a modern developer.

The mobile application allows residents to keep in touch with the management company and the developer 24/7

What does this mean for the developer? Satisfied real estate buyers can become ambassadors for developers – they start telling their friends and relatives about the construction company in a positive way. Accordingly, if one of them is planning to buy a home, then recommendations from a well-known person will work better than all the efforts of the sales and marketing departments.

What does the app have to do with it? Well, considering that the quality of the developer's work is assessed comprehensively. If the management company sends a team of craftsmen at the first call, utility payments are made without interruptions, and the wishes of residents are taken into account, then ultimately the main beneficiary is the developer. The app helps the management company work quickly and efficiently, for example, it is possible to respond to a signal and send a team of specialists to the address within a few minutes. With dispatchers on the phone, such speed is often impossible to achieve.


By the way, residents who have become a "warm audience" can not only be the conductors of the developer's brand among their environment. They continue to be potential clients - many buy several apartments in one residential complex or eventually acquire more spacious housing. Therefore, communication via a mobile application and information about promotions give developers additional chances that people will go to them for a second apartment.